Ever since I bought a small jar at the black woman’s expo I’ve been obsessed with this scent! The fragrance is enough for you and others to smell it, but not overpowering. I apply it right after the shower and my skin stays moisturized all day without having to reapply it. I am currently 14hrs post shower and the scent is still going strong. Texture is whipped and smooth and just melts in your hand. I LOVE this product. The only disappointing thing is that it isn’t sold in jars larger than 8oz.